The Oliabo Story
IT ALL BEGAN IN ITALY
Joe and Gordon Morton grew up spending summers in Treviso, where their mother was born. Surrounded by family, sunshine, and the rhythm of Mediterranean life, they often wondered — why are Italians so much healthier and happier?
The answer led them to the heart of the olive tree. Years of research revealed the incredible power within its fruit, leaves, and oil — nature’s own source of vitality and balance. From that discovery, Oliabo was born — a movement dedicated to helping people live healthier, more vibrant lives through the purity of natural wellness.
At Oliabo, we believe true health goes beyond the body — it’s about connection, purpose, and community. Our mission is to empower people everywhere to thrive, to grow, and to share that goodness with others. Because when we lift one another, we all rise together.
Enjoy our products and discover the opportunity to grow with us.
Gordon Morton
For over 35 years, Gordon has led creative teams across industries and continents. He has directed global marketing for multinational corporations with operations in Europe, Asia, Latin America, and Russia. Gordon has built influential brands in wellness, aromatherapy, and personal care, and continues to inspire through his media production company, creating independent films and innovative content.
Joe Morton
A visionary entrepreneur and brand builder, Joe co-founded global successes such as XANGO and Altra Running, the groundbreaking athletic shoe company. He played a pivotal role in scaling XANGO to over 50 million bottles sold in more than 40 countries.
Joe is passionate about awakening the dreamer in everyone — inspiring people to see what’s possible. He’s also a husband, father of four, endurance athlete, author, and podcast host.